Alison is engineered by top university math professors, specializing in machine learning. She predicts campaign performance by calculating over 70 parameters on both the upper & lower funnels, spots trends in real-time and continually improves campaigns’ ROI.
Prediction & Optimization Algorithms
Alison utilizes a machine learning model to predict your campaign performance. By analyzing historical full-funnel data and quickly identifying patterns & trends impacting campaign performance, including creative performance prediction, she dynamically optimizes campaigns to meet your KPIs. Faster and better.
Blend of datasets from Google, Facebook, Instagram, Twitter, Snapchat, networks and much more, as well as mobile measurement partners and clients’ BI reports – all integrated into one holistic database. It gives Alison millions of data points to analyze and empowers our experts with the most precise picture using live visual analytics of KPIs that matter to you – no guesswork involved.
Real-Time Industry Benchmarks
Our exclusive, large-scale benchmark dashboard identifies market trends and turns them into actionable insights powering informed decisions.
yellowHEAD’s Data Visualization Tool
Developed by our in-house Tech team, this automated ASO analytics software brings together data from the Google Play Developer Console and App Store Connect via API integration and turns it into actionable insights.
The tool allows you to gain a full picture of your paid & organic app marketing performance, updated daily. This includes an intuitive analysis of impressions, page views, installs, paid-to-organic ratios installs-to-uninstalls ratios and more. You can further break down this data by country, date range and source – all in a completely private and secure manner!
*Optional Appsflyer, Adjust and Kochava integration.
A scraping algorithm that pulls hundreds of keyword suggestions for a single seed keyword, all straight from Google Play and iTunes App Store.
Keyword Discovery & Analytics
Pulls data from search engines to help identify high-growth keywords and gather the search volume and competitiveness of relevant keywords.
Aggregation of extensive data that allows to track backlink profiles and find trustworthy links, while alerting about potentially harmful ones.