Menu
Tropicats & yellowHEAD find the purrr-fect localization strategy

Tropicats & yellowHEAD find the purrr-fect localization strategy

ASO

Wooga is a well-established mobile game developer and has been in the casual gaming industry for over 10 years now. As a leader in their field, they have built their business on creating engaging stories that transport players on epic adventures. At the heart of each game is a gripping character-driven narrative. Their portfolio includes such hits as June’s Journey, Tropicats and Pearl’s Peril.

Wooga came to yellowHEAD with the aim to improve their app store listing performance for Tropicats. The casual game combines the excitement of a match-3 with the fun of a simulation game as you build the tropical cats’ island.

scroll

RESULTS

RU Feature Graphic Test
+13% increase in CVR to Retained Installs (D1)

DE Feature Graphic Test
+14.5% uplift in first-time installers

BR Modifications
Top 10 positions for several key phrases
Organic CVR increased by ~3%

+13%
CvR to Retained Installs (D1)
+14.5%
First-Time Installers
+3%
Organic CVR
We have been really happy working with yellowHEAD, as they continually provide creative solutions to improve our ASO strategy. With their insights, we have seen a great improvement in performance for our pages.
Galina Fedulova

Galina Fedulova

Marketing Manager, Wooga

Let's talk marketing

Find out how yellowHEAD can support your brand growth.

THANK YOU FOR CONTACTING US! WE'LL GET BACK TO YOU SOON!

Let's talk marketing

Find out how yellowHEAD can support your brand growth.

THANK YOU FOR CONTACTING US! WE'LL GET BACK TO YOU SOON!
Say hi!