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Armed Heist & yellowHEAD steal the show by shooting down CPAs & increasing installs

Armed Heist & yellowHEAD steal the show by shooting down CPAs & increasing installs

UA
ASO
TECHNOLOGY

Armed Heist is a new action-packed, third-person shooting game by Sozap, launched on the Apple App Store in August 2018 and the Google Play Store in February 2019. The game premise is to keep your heart pumping and stay alive during dangerous missions robbing banks and armored trucks. You can upgrade your weapons and build your character as you take on new challenges.

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RESULTS

With yellowHEAD’s ASO strategy, Armed Heist achieved greater search visibility worldwide leading to more organic installs and a 50% uplift in CVR. Our Facebook team began to run tests and accurately targeted quality app users, resulting in an increase in ad spend without compromising ROI.

82%
Increase in Installs
33%
Decrease in CPA
4X
Increase in Ad Spend Without Compromising ROI
We wanted to take Armed Heist to the next level. Improving ROI & CVR. The yellowHEAD squad not only helped achieve this but also got everything ready for our global launch. We’re very happy with the results and are excited for our future together!
Rade Prokopovich

Rade Prokopovich

Founder & CEO, Sozap

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Let's talk marketing

Find out how yellowHEAD can support your brand growth.

THANK YOU FOR CONTACTING US! WE'LL GET BACK TO YOU SOON!
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