(Last updated December 7, 2017)
1. Information Collected
Yellowhead’s primary objective in collecting user information is to provide and enhance the Services and to enable users to use the Services.
When you access or use any of the Services, Yellowhead may collect and record the information you provide Yellowhead.
“Personal Information” means information about you that can be used to contact or identify you. The personal information types collected in accordance with the Services may vary depending on the specific service and may include your name, email address or any other relevant information required to for registration and use of the Services.
“Non-personal information” is information that, when taken alone, cannot be used to identify or contact you. Yellowhead may collect non-personal information about your use of its Services in the course of using the Services.
If non-Personal Information is collected for an activity that also requires personal information, Yellowhead may combine your non-personal information with your personal information in an attempt to provide you with a better user experience, to improve the value and quality of the Services and to analyze how its Services are used.
Other information Yellowhead may collect includes your language, zip code, area code, location, and the time zone where a Services is used, as well as information about your software, platform, incident data, Internet Protocol (IP) address, network Media Access Control (MAC) address and connection, browser type, browser language, referring pages, exit pages and URLs, so
that Yellowhead can better understand customer behavior and improve its products, services, and advertising. Yellowhead may also receive either non-personal or public information from third parties in connection with market and demographic studies and/or data that Yellowhead may use to supplement personal information provided directly by you.
2. Use of Your Information
How Yellowhead Uses Your Information
Yellowhead uses your information to perform the Services and fulfill your specific requests, purchase orders and to send you purchase confirmation and other account-related information. In addition, the personal information you provide will allow Yellowhead to send you messages regarding, among other things, new products, features, enhancements, special offers, upgrade opportunities and events of interest. You may also later opt out of certain of these communications.
Yellowhead may also use personal and non-personal information, both individually and combined together, to better understand the behavior and preferences of its users, to troubleshoot technical problems, to serve static and dynamic advertising, to enforce its terms of service, to ensure proper functioning of its products and services as well as to help improve Services and their content. In addition, Yellowhead may combine non-personal information with personal information, such as an email address, to administer loyalty programs, tailor its offerings, web pages to
In all cases of data access and collection, the information you provide will not be disclosed, rented, loaned, leased, sold, or otherwise voluntarily distributed to unaffiliated third parties and will be used solely for the purpose of providing you with and improving the Services and for any other purpose stated herein. Yellowhead will retain your information for as long as needed to provide you the Services. If you wish to request that Yellowhead no longer use your information contact Yellowhead at the email address provided in the Contact Us section below.
Note that there may be instances where Yellowhead is legally required to retain your information.
Third Party Services Providers
Yellowhead may employ third party companies and individuals to facilitate its Services, to provide the Services on its behalf, to perform tasks (e.g., without limitation, maintenance services, database management, web analytics and improvement of the Services) or to assist Yellowhead in analyzing how its Services are used.
From time to time, Yellowhead employs third party contractors to collect personal information on its behalf to provide email delivery, product, or promotional fulfillment, credit card processing or other services through the Services. When requesting these services, you may be asked to supply your name, mailing address, telephone number and email address to its contractors. Yellowhead may ask some third party contractors, such as credit agencies, data analytics or market research firms, to supplement personal information that you provide to Yellowhead for its own marketing
and demographic studies, so that Yellowhead can consistently improve its sites and related advertising to better meet its visitors’ needs and preferences. To enrich its understanding of individual customers, Yellowhead may tie this information to the information you provide to it.
Note that in the ordinary course of Internet activity, certain information may be sent from your devices to third parties such as advertising networks and analytics companies. Yellowhead has no control over the information sent from your devices to those networks or other third parties and recommends that you ensure that your device’s settings prevent the disclosure of information you would not like to share.
Disclosure of Your Personal Information
You understand and agree that Yellowhead may be required to disclose any personal information if required to do so by law or in the belief that such disclosure is reasonably necessary to avoid liability, to comply with legal process, including, but not limited to a subpoena, statute, search warrant, or court order, or to protect the property and rights of Yellowhead or a third party, to protect the safety of the public or any person, or to prevent or stop activity Yellowhead may consider to be, or to pose a risk of being, illegal, unethical or legally actionable. Note that Yellowhead is
not required to question or contest the validity of any search warrant, subpoena or other similar governmental request that it may receive.
Yellowhead may also disclose information about you if it determines that such disclosure is reasonably necessary to enforce the terms and conditions of the Services or to protect its operations or users. Additionally, Yellowhead may sell, transfer or otherwise share some or all of its assets, including your Personal Information, in connection with a merger, acquisition, reorganization or sale of assets or in the event of bankruptcy.
Like many online services, Yellowhead may use “cookies” to collect information. A cookie is a small data file that is transferred to your device’s hard drive for record-keeping purposes. The Services may send cookies to a device when a user accesses or views the Services. Information contained in a cookie may be linked to personal information for purposes such as improving the quality of Yellowhead’s service, tailoring recommendations to interests, and making the Services easier to use. Third party advertisers on the Services may also place or read cookies on your device. Cookies can be disabled at any time by changing your device’s options to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit and services you use. If you do not
accept cookies, however, you may not be able to use all portions or functionalities of the Services.
The Services may contain links to other websites. The fact that the Services links to a website or presents a banner ad or other type of advertisement does not mean that Yellowhead endorses or authorizes that third party, nor is it a representation of any affiliation with that third party. If you click on a link to a third party site, including on an advertisement, you will leave the Yellowhead Services and will go to the site linked thereto. These third party websites may place their own cookies or other files on your device, collect data or solicit personal information from you. Other sites follow different rules regarding the use or disclosure of the personal information you submit to them. Because Yellowhead cannot control the activities of third parties, it cannot accept
responsibility for any use of your personal information by such third parties, and it cannot guarantee that they will adhere to the same privacy and security practices as Yellowhead. You are therefore encouraged to read the privacy policies or statements of other websites you visit before providing any personal information.
5. Changing or Deleting Your Information
If you would like Yellowhead to change or delete your record in its system, please contact Yellowhead and it will attempt to accommodate your request if it is not legally obligated to retain the record.
Yellowhead has made reasonable technical and organizational measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration or disclosure. However, Yellowhead cannot guarantee that unauthorized third parties will never be able to overcome those measures or use your personal information for improper purposes. Also please note that email and messaging systems are not considered secure, so Yellowhead discourages you from sending Yellowhead personal information through these media.
Yellowhead does not warrant the security of any information which you transmit to Yellowhead over the Internet. Any information which you transmit to Yellowhead is transmitted at your own risk.
7. Policy Regarding Children
The Services are not intended for children under the age of 13 and Yellowhead does not knowingly collect personal information from children under the age of 13. If Yellowhead learns that a child under 13 has provided it with personal information, Yellowhead will take steps to delete such information as soon as possible.
9. Consent To Processing
mentioned in this policy may involve the transfer of your personal information to various countries around the world that may have different levels of privacy protection than your country. By submitting your personal information through the Services, you consent, acknowledge, and agree that Yellowhead may collect, use, transfer, and disclose your personal
10. Contacting Us