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Launching Universal App Campaigns was crucial for our business objectives of scaling our new IAP game while maintaining the same performance as that of Search and AdMob campaigns. Partnership with yellowHEAD's PPC management team gave us an opportunity to leverage their industry knowledge, creative production, and optimisation expertise. Having mastered UAC, we managed to improve our performance KPIs.UA Manager at Gram Games
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Settings & Account Structure - Were your campaigns set up correctly based on Google’s best practices and our Pay Per Click advertising expertise?
Tracking - Were your conversion settings set up properly? Are you tracking your data properly via Google Analytics or a third party MMP?
Targeting - Are you reaching the right audience for your business? Are you using all the advanced targeting options Google has to offer?
Creatives - Are you using all the available creative assets for your campaigns?
Keyword Targeting - Are you appearing on all the relevant keywords for your business? Are you reaching your full search potential?