App Store Optimization

  • There are over 2,000,000 apps in Google Play & iOS.
  • Over 60% of app downloads come from search.
  • 83% of apps are virtually invisible in search. Is yours?


There are over 2,000,000 apps in Google Play & iOS. Over 5,000 new apps are added every single day. Over 60% of users find apps through organic search. Over 80% of apps are virtually invisible.

While paid acquisition is a critical channel for applications, at the end of the day organic installs are the bedrock of success for any major app. Luckily for you, at yellowHEAD, we have guided countless applications throughout this process, regularly achieving substantial growth in organic installs for our partners – the world’s leading publishers.


  1. Improved keyword & category rankings.
  2. Installs. Lots and lots of them.
  3. Insight into your app’s optimization – rankings, downloads, etc.
  4. Competitive intelligence.
  5. Growth in over twenty different languages.
  6. Decreased CPIs on paid channels due to:
    • Improved conversion rates
    • Increased quality score
  7. Attention – your app changes regularly. Your strategy should too.
  8. Discounts on major SDKs – yellowHEAD has partnered with leading app analytics, retention, monetization, and optimization tools to offer you significant discounts on those services.


Search Optimization – Cleverly crafted and obsessively optimized titles, keywords, descriptions, short descriptions, product updates, and more.
Localization – Keyword research and search optimization in over twenty different languages with the help of carefully selected local natives.
Conversion Optimization– Captivating creative meticulously tested for optimum conversion; icons, screenshots, feature graphics and video creation.
Review Analysis – Insight into your ratings; monthly analysis of why your app is being rated well or poorly in different localities.
Tracking, Reporting & Alerting– Tracking of hundreds of keywords in dozens of languages, monthly reporting on status and progress, and alerts for sudden increases or decreases in rankings and reviews.
A/B Testing – Constant improvement of your conversion rate with diligent monthly A/B testing. We have designed, uploaded and analyzed dozens of experiments, and have the expertise to get better insights, faster!


We are yellowHEAD. We get up every morning because we genuinely believe that marketing makes the world go round and that is something we love being a part of. That belief drives all of our processes and is the reason why, when we built our ASO team, it didn’t start with account managers – it started with researchers. Our ASO team runs experiments on dozens of dummy apps every day using our enterprise technologies and in-house algorithms. They do this work to find out what makes the app stores tick, so our account managers can use that information to help you.

Want to find out how we can help? Contact us for a free analysis & proposal!