Navigating Emergency Times with Performance Marketing Excellence

Marketing news, trends & insights

Pour yourself a cup of coffee, kick up your feet, and read some marketing material.

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Navigating Emergency Times with Performance Marketing Excellence

Navigating Emergency Times with Performance Marketing Excellence

October 25, 2023
UA
ASO
Best Practices

In today's digitally-driven world, businesses and organizations often face unforeseen challenges that require swift and effective responses. Emergencies, whether they…

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Part 1: Unveiling the Power of Micro-Influencers: Nurturing Authentic Connections in the Digital Age

Part 1: Unveiling the Power of Micro-Influencers: Nurturing Authentic Connections in the Digital Age

October 24, 2023
UA
Best Practices

In the ever-evolving landscape of social media marketing, one term has gained significant prominence in recent years - the "micro-influencer."…

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Crafting a Compelling Marketing Plan: Addressing Consumer Needs

Crafting a Compelling Marketing Plan: Addressing Consumer Needs

October 18, 2023
Growth
General

Table of Contents The Foundation: Understanding Consumer Needs Crafting a Strong Online Marketing Plan Embracing the Future: AI and Consumer-Centric…

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The Top New Year’s Resolutions for Performance Advertising

The Top New Year’s Resolutions for Performance Advertising

October 15, 2023
Creative
Best Practices

The New Year is a time for reflection and an invigorated sense of activity -- even for advertisers and businesses.…

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Ten New Year’s Resolutions 2023

Ten New Year’s Resolutions 2023

October 10, 2023
UA
Best Practices
General

A new year brings with it new hopes and a host of new ideas that marketers can try to boost…

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Why Advertise on Instagram? Here are 5 Benefits

Why Advertise on Instagram? Here are 5 Benefits

September 28, 2023
UA
Best Practices

Table of Contents Instagram by the Numbers Pros of Instagram: Top 5 Reasons to Advertise on the ‘Gram Tips for…

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Google Ads Quality Score Optimization: A Complete Guide 2023

Google Ads Quality Score Optimization: A Complete Guide 2023

September 21, 2023
UA
Best Practices

How do you measure the quality of an ad? Google Ads has a quality score formula to do just that.…

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Google Ads: Best Practices and Tips For 2023

Google Ads: Best Practices and Tips For 2023

September 20, 2023
UA
Best Practices

Trying to reach an online audience for your business? As the world’s most popular search engine, Google is one of…

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The Creative Revolution: Unleashing AI’s Power in Creative Services

The Creative Revolution: Unleashing AI’s Power in Creative Services

September 18, 2023
Creative
Best Practices

Table of Contents Introduction Design: Liberating Creativity with AI Copywriting: Crafting Stories with AI Assistance Voice-Over (VO): The Nexus of…

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