If you own an Android app, or are interested in app marketing, then you already know that a few months ago, Google released a new performance report in the Google Play Developer Console called “User Acquisition”.
The User Acquisition report sheds accurate data on store listing visitors, installs, and views to installs conversion rates, and allows drilling down into this data by acquisition sources. When this feature launched, app developers and marketers had, for the first time, reliable data on important information such as their Google Play’s organic page views and conversion rates. Pretty cool. But now things get even cooler!
New – Get Insights on Your In-App Purchases & Buyers
A few weeks ago, several of our clients told us they had early access to this tool, but we swore secrecy. In recent days, however, Google Play has been rolling this out to all users – great insights await!
The new features allow app developers access to the number of in-app buyers and repeat buyers. Such data helps developers understand how successful their in-app products are, and how quickly users respond to their offerings. Moreover, this data is available to view by traffic sources.
New – View Data by Country
The new features now also allow user acquisition data to be viewed by country. App developers can now understand how their conversion rates and user behaviors differ across various localities.
These additions to the already useful User Acquisition performance report further allow app developers to optimize their activity by shedding light on which app elements they should be investing more effort in.
For more info, check out Google’s article about this release.back to blog