PSafe is one of the largest mobile developers of top security and performance optimization apps for Android. PSafe’s main Antivirus and Cleaner app, DFNDR, gets over 250K daily installs and is ranked among the top 10 apps in Google Play.
Accelerate the global growth of DFNDR by optimizing Google Play app store conversions.
“As we continue to grow our user base globally, we turned to yellowHEAD to help us optimize Google Play app store conversions. The team at yellowHEAD has been great to work with and delivers results that have had a significant positive impact on growth of the DFNDR app.” Ram Rao, CMO, PSafe
yellowHEAD’s App Store Optimization methodology enabled to A/B test all app page assets including the descriptions, icon, feature graphic, and other components. Through A/B testing of short description variations, yellowHEAD’s experts identified that the use of numbers and a strong CTA performed best:
PSafe achieved substantial growth of 28% in conversion rates, which helped them in reaching top 10 rankings in the Google Play US store’s Overall Apps category. The following concludes our successful tests with DFNDR and their cumulative impact.