yellowHEAD Helps Hot Shot Casino Win Big with Facebook’s Lookalike Targeting

Hot Shot Casino, published by Scientific Games Interactive, gives players a feel of a real Vegas casino experience featuring the most popular Bally, WMS and Shuffle Master slot machines. Scientific Games is one of the largest manufacturers of land-based slot machines and brings authentic slots to the world of social casino games. Its mission is to empower its customers by creating the world’s best interactive gaming experiences.

Hot Shot Casino - main points

the goal

Reach profitable audiences across Facebook with better targeting to achieve stronger CVR and higher returns.

"yellowHEAD’s highly professional team delivered excellent results on Facebook with increased conversion volume for Hot Shot Casino. A new stream of high-value players at lower acquisition cost allowed us to generate and maintain higher profit. We therefore felt comfortable with significantly increasing ad spend, while being able to maintain great results."  Noga Halperin, CMO, Social Games at Scientific Games

the solution

Having worked with Scientific Games for over a year prior to this campaign, yellowHEAD executed a Facebook campaign strategy built on one that already used Lookalike targeting. In order to solve the client’s challenge of dropping CPIs without harming conversion rates, yellowHEAD’s user acquisition experts gathered and analyzed data and insights for optimization. To deliver the best results, the campaign was approached with the following tactics:

  • Improve the seed audiences and gain key learnings on users who generate higher profits
  • Use surgical targeting to reach the highest affinity users by utilizing Facebook Lookalikes’ advanced options
  • Upon an immediate improvement, increase the Lookalike share of the spend
  • Reach higher quality users at lower CPI
  • Scale the activity based on strong results, and decrease acquisition costs while maintaining great performance

the results

yellowHEAD managed to address the pains Scientific Games was facing with Hot Shot Casino, while delivering the following results:

  • 2X improvement in cost per depositor
  • 30% decrease in CPI
  • 30% increase in first-time depositor rate
  • 120% increase in budget spend
  • 3X increase in ROAS