yellowHEAD In the Press

2018

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gamesauce – February 2018

Behind the Title: An Interview with Javier Castro, Head of EMEA Apps Gaming at Google
The past few years have seen a huge increase in ASO-savvy agencies and service providers able to power ASO and help app developers scale their apps. So if you want to free up your time to concentrate on creating great apps, check out our list of the top app store optimization agencies.

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BusinessofApps – January 2018

Top App Store Optimization Agencies 2018
The past few years have seen a huge increase in ASO-savvy agencies and service providers able to power ASO and help app developers scale their apps. So if you want to free up your time to concentrate on creating great apps, check out our list of the top app store optimization agencies.

2017

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POCKETGAMER.biz – December 2017

From missile defence to user acquisition: yellowHEAD’s Roy Leiser on advanced predictive technology
One of the speakers at the upcoming Pocket Gamer Connects in London will show all of us how advanced predictive intelligence technology is being implemented to optimise user acquisition campaigns.

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gamesauce – November 2017

How to Accelerate Your Game Growth Into 2020: A 360° View From Insdustry Experts
At Casual Connect Kyiv last month, yellowHEAD hosted an insightful panel titled “Accelerating Your Game Growth into 2020 with Key UA Techniques”.

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AppsFlyer – November 2017

Embrace the Change: What You Need to Know About the Great Migration to UAC
On August 14th 2017, Google announced that all AdWords app install campaigns would move under the UAC umbrella this fall. Today, the migration is in its final stages. This is a big deal considering the sheer size of Google’s piece in the app marketing pie…

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mobyaffiliates – November 2017

Top Mobile App Marketing Agencies 2017
Having the above described understanding of the mobile app marketing industry, we’ve decided to get together the facts and created a guide that covers the best mobile marketing companies 2017 to consider…

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gamesauce – October 2017

yellowHEAD to Discuss Game Growth Acceleration into 2020 with Google, Appsflyer and Vivid Games
yellowHEAD will be hosting a panel at Casual Connect Kyiv this week to discuss user acquisition techniques for developers and publishers to fuel their game growth into 2020…

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Cision PRWeb – October 2017

yellowHEAD Introduces New Technology to Combat Wasted Mobile Ad Spend
yellowHEAD, a leading provider of holistic mobile marketing solutions that include paid user acquisition (UA), app store optimization (ASO) and search engine optimization (SEO), debuts its proprietary technology Alison…

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MarTechSeries – October 2017

yellowHEAD Introduces New Technology to Combat Wasted Mobile Ad Spend
yellowHEAD, a leading provider of holistic mobile marketing solutions that include paid user acquisition (UA), app store optimization (ASO) and search engine optimization (SEO), debuts its proprietary technology Alison…

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Customer Data Platform Institute – October 2017

Proving the Value of Artificial Intelligence
Mobile marketing solution provider yellowHEAD reports a 27% increase in return on ad spending from its new machine learning-based product, which identifies campaign opportunities and predicts performance.

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StreetInsider.com – September 2017

yellowHEAD Introduces New Technology to Combat Wasted Mobile Ad Spend
yellowHEAD, a leading provider of holistic mobile marketing solutions that include paid user acquisition (UA), app store optimization (ASO) and search engine optimization (SEO), debuts its proprietary technology Alison…

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RIVERY – September 2017

Customer Spotlight: yellowHEAD
yellowHEAD is an online marketing agency that unites channels including ASO, SEO, SEM, and Social to provide top firms with an effective online presence…

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ABnewswire – September 2017

yellowHEAD Introduces New Technology to Combat Wasted Mobile Ad Spend
YellowHead has launched Alison, a machine learning technology that predicts how mobile advertising campaigns, known as paid user acquisition, will turn out…

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Venture Beat – September 2017

Alison machine learning predicts mobile ad campaign results
yellowHEAD has launched Alison, a machine learning technology that predicts how mobile advertising campaigns, known as paid user acquisition, will turn out…

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iGamingBusiness – September 2017

yellowHEAD announces Alison – a machine learning-based technology that predicts app install campaign performance
yellowHEAD, a leader in performance-based solutions that specializes in paid user acquisition (UA), app store optimization (ASO) and search engine optimization (SEO), announces the launch of proprietary technology Alison, which uses machine learning to enable game advertisers to predict app install campaign performance…

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gamesauce – September 2017

The role of AI in UA: A future without campaign managers?
Earlier this month, yellowHEAD had the pleasure of discussing user acquisition and retention for mobile games at Casual Connect USA 2017 in Seattle…

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MTA Martech Advisor – August 2017

How to Make the Most of the New Google Play Console
Dor Alaluf, App Store Optimization Manager at yellowHEAD Inc. explains how the New Google Play Console Gives App Developers More Power Than Ever…

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CasualConnect YouTube Channel – August 2017

Maximizing Your User Acquisition & User Retention | Panel
Delivered at Casual Connect USA 2017. Learn how to maximize your UA and UR strategies from experts on the developer and services side of user acquisition and retention in order to get the most out of your userbase and acquisition campaigns…

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iGamingBusiness – July 2017

yellowHEAD to discuss unique user acquisition approach at Casual Connect USA
yellowHEAD, a market leader in user acquisition (UA), app store optimization (ASO) and search engine optimization (SEO), will join social casino experts at Casual Connect USA in Seattle this August to talk about user acquisition and retention…

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gamesauce – July 2017

yellowHEAD to provide key UA insights at Casual Connect USA
yellowHEAD will be on hand at Casual Connect USA this August in Seattle to provide developers and publishers with valuable insights on UA, ASO, SEO, and more…

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CasualConnect YouTube Channel – February 2017

Strategies for Effective App Store Optimization | PANEL
Delivered at Casual Connect Europe 2017. In this panel, our app store optimization experts will discuss strategies to give your app the boost it needs in today’s app market…

 

2016

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Business of Apps – November 2016

50 ASO People You Need to Know
App store optimization (ASO) is a crucial part of the mobile app marketing mix. In fact, 40% of smartphone users still browse app stores to discover apps, according to Google/IPSOS research…

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Thalamus – July 2016

The Ultimate List of Israeli Ad Networks & Ad Technology Companies
Israel is known to be a technology mecca outside of Silicon Valley, with many start-ups building products that cater to the needs of the global digital and mobile advertising industry. Here is a list of the top Israeli Ad Networks and Ad Technology companies….

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Business of Apps – May 2016

The Big List of Mobile User Acquisition Services
Here’s a list of the best user acquisition services and tools to help you reduce costs and get better quality users; including the latest marketing automation platforms, ASO agencies, advertising analytics tools and more…

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Business of Apps – April 2016

Top App Store Optimization Agencies 2016
If you’re not taking full advantage of organic app installs, you’re missing out on your most valuable customers. Around 70-80% of your app’s installs are organic, according to a report by VentureBeat. This is where app store optimization agencies and services can help…

2015

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CasualConnect YouTube Channel – November 2015

App Store Optimization: What You’re Probably Doing Wrong | Yonatan Dotan
So – What is ASO? How does it work? Can you do it alone? Get a qualified overview of the channel and process, hear best practices, and get answers to questions like “should I localize my listing if my app isn’t localized?”; “Is there ‘blackhat’ ASO?”; “Big apps like SnapChat haven’t optimized their app. Why should I?”…

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gamesauce – November 2015

Yonatan Dotan: Creating ASO Best Practices | Casual Connect Video
App Store Monetization is a must but it is not always approached in the right way. In this talk from Casual Connect Tel Aviv, given by Yonatan Dotan, he covered the many things a company may be doing wrong and how to overcome them…

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CasualConnect YouTube Channel – September 2015

ASO App Store Optimization or Bust! | Panel
Listen to ASO experts discuss how App Store Optimization is playing a growing part in the mobile ecosystem and how focusing on key ASO elements can result in measurable growth across mobile platforms…

2014

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MOZ – December 2014

The Best of 2014: Top People and Posts from the Moz Blog
At the end of every year, we compile a list of the very best posts and most popular and prolific people that have been published on the Moz Blog and YouMoz…

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MOZ – March 2014

A Startling Case Study of Manual Penalties and Negative SEO
This January, I was at a talk at SMX Israel by John Mueller – Google’s Webmaster Trends Analyst – about how to recover from a manual penalty. The session’s moderator opened the talk by asking the hundreds of people seated in the room to raise their hands if they had ever been affected by or had a client that was affected by a manual penalty. Nearly the entire room raised their hands – myself included…