About yellowHEAD

yellowHEAD is transforming performance marketing with 360° solutions  


Founded in 2013 by two recognized experts in data-driven marketing, the company continues its rapid growth fueled by our clients’ success.


Our expert team provides exceptional and holistic marketing solutions, implementing proven User Acquisition, App Store Optimization, and Search Engine Optimization methodologies. We believe these fields go hand in hand and, by implementing cross-field insights, we improve results on all spectrums. Our clients operate in the most competitive search markets in the world, including Gaming, eCommerce, Retail and more.


Over 70 digital marketing experts with years of experience across advertising platforms are all dedicated to one goal: tackle the challenges our clients face in maximizing performance and reducing wasted ad spend.


"As we continue to grow our user base globally, we turned to yellowHEAD to help us optimize Google Play app store conversions. The team at yellowHEAD has been great to work with and delivers results that have had a significant positive impact on growth of the DFNDR app". Ram Rao, CMO, PSafe

"yellowHEAD’s highly professional team delivered excellent results on Facebook with increased conversion volume for Hot Shot Casino. A new stream of high-value players at lower acquisition cost allowed us to generate and maintain higher profit. We therefore felt comfortable with significantly increasing ad spend, while being able to maintain great results." Noga Halperin, CMO, Social Games at Scientific Games

"Partnering with yellowHEAD on ASO for our new game right after its launch made us completely change our organic UA strategy. They helped us solve the issue of visibility by applying techniques that tripled organic downloads. And that has changed everything as we saw how much we had missed in the beginning of other apps’ lifecycle.". Jan Chichlowski, VP of Marketing, Vivid Games

"Launching Universal App Campaigns was crucial for our business objectives of scaling our new IAP game while maintaining the same performance as that of Search and AdMob campaigns. Partnership with yellowHEAD gave us an opportunity to leverage their industry knowledge, creative production, and optimisation expertise. Having mastered UAC, we managed to improve our performance KPIs." Kerem Alemdar, UA Manager at Gram Games

"We love this tool. yellowHEAD brings us key metrics that we were unable to intuitively see in Google Play Developer and iTunes Connect consoles. Now we have high-level, shareable overview of the status of our apps, and can drill-down where needed. Best of all, our ASO Account Manager brings new insights about our data with every meeting." Mariya Gvozdev, Sr. Campaign Manager, GSN

"yellowHEAD has played a key role in Gett's organic growth. Their professionalism, dedicated service and marketing knowledge allowed us to maximize our brand's app store visibility. We found great value in their advanced in-house ASO technology, helping us stay on top of our app's position as a leader in our competitive industry. " Oded Onn, Global Head of Digital Marketing, Gett

"We have been working with yellowHEAD for over a year and are really pleased with our results. This test was a great initiative and we were excited to see the outcome. Needless to say, the results speak for themselves!". Erez Mousseri, VP Marketing, GSN Games

"We wanted to take Armed Heist to the next level. Improving ROI and CVR. The yellowHEAD squad not only helped achieve this but also got everything ready for our global launch. We’re very happy with the results and are excited for our future together!". Rade Prokopovich, Founder and CEO, Armed Heist

"yellowHEAD’s process is super easy and super smooth. They’re a great partner. In terms of creatives, they always supply new things that deliver great results and highlight features that we want to see in our videos. If we have something to expedite in the videos, they fix it and in a short amount of time.”. Gil Ohayon, Sr. User Acquisition Manager